Posted: Apr 24, 2012 9:28 AM by David Sherman (firstname.lastname@example.org)
Updated: Apr 24, 2012 9:29 AM
Trucks emblazoned with scenic pictures of Montana are arriving in New York City as part of a new marketing campaign for Montana tourism.
Gov. Brian Schweitzer posted these pictures on his Facebook page on Tuesday morning along with the following message:
Big Sky big rigs have made there way to New York City! Meet me at high noon in Times Square. #MTinNYC
Schweitzer announced earlier this month that he will appear on CBS' "The Late Show with David Letterman" on Wednesday, April 25 in conjunction with the marketing campaign.
At the time, Schweitzer noted, "We're going to talk about the wonderful opportunity it is to bring your family, to come to Montana, stay a little longer, spend more money."
The state partnered with a Montana-based trucking company that delivers to New York, resulting in the Big Sky imagery on the trucks.
"It's a pretty neat way to do business and really get the word out about Montana in that market," Jeri Duran of the MT Office of Tourism said.
"They're in the city every single day, unloading goods. So, we're going back to New York to kick off this advertising promotion and in the back of those trucks, when we open it up, when we make the stops, we might have a little huckleberry jam or maybe a little Montana jerky or some other Montana-made products because once they get a taste of Montana, they'll come back for more," Schweitzer said of the trucks.
Letterman is one Montana's most famous part-time residents. He has a home near Choteau along the Rocky Mountain Front.
"The Late Show With David Letterman" airs on CBS.