Posted: May 5, 2013 8:31 AM by Daniel Erusha - MTN News
Updated: May 5, 2013 8:31 AM
MISSOULA - It was a flurry of color as thousands of runners were doused with bright hues for Missoula's "Color Me Rad" race on Saturday.
Among the participants was Jessa Kraha, running her first 5K, and she said that she was ready to get started: "I always wanted to do a 5K but I was a little intimidated and this just seems like the perfect atmosphere and low key and a lot of fun so I'm ready."
She wasn't the only one, as more than 5,000 runners participated in the event.
The runners began the race in white shirts and were pelted with colored cornstarch as they run around the track.
The proceeds from the race go to support the Zootown Arts Community Center, with organizers and sponsors saying that they raised between $12,000 to $15,000.
Wesley Larson, who's originally from Missoula and helped start the Color Me Rad 5K in Utah, says it was a little risky coming to Missoula but it was worth it.
Larson said, "We knew it was going to be an awesome place to throw the race. This is actually the smallest city we are doing the race in, but we were confident Missoula would come out and you did and we are so thankful for it. "
The Color Me Rad Race was created so that runners of all ages could participate, and Larson says Color Me Rad is expected to expand its races internationally.
You can learn more at the Color Me Rad website, including some of these FAQs:
How it works:
Start out as clean as a newborn babe, and throughout the run, you'll coat your chaffing thighs with blue, green, pink, purple, and yellow until your face, shirt, and body come out silkscreened like a tie-dyed hippie on the other side. Yup...that is how you turn regular running into The Art of Running!
Each section of the run adds a new explosion of color to your clean, painter's palate until you cross the finish line into a final blitzkrieg of color.
What is the "color" in Color Me Rad?
You're probably asking yourself, Is this really color being thrown at me or are the rainbows I'm seeing just a sign from God that the earth will never flood again?
Well I'm glad you asked. This isn't just smoke and mirrors. This is non-toxic, non-rash-inducing, Kroger branded, colored corn-starch. Subsidized by the government and processed in the good ol' US of A, these blasts of starch will change your color, and your demeanor, but never your level of wellness.