Posted: Mar 23, 2013 10:28 PM by Tim McGonigal - MTN News
GREAT FALLS - For 10 years, Lyndi and Russell Wills toiled as electrical contractors, and when the economy went south several years ago, these southerners cooked up the idea of Montana Redneck Sauce.
When they brought their concoctions to last year's Made in Montana Marketplace, business was cooking.
Lyndi said, "We got our license three days before the Made in Montana show. We came here and a lot of merchants took our product in and that started us off."
The barbeque sauce bug is in Lyndi's blood; her dad is the man behind Jimbo's barbeque sauce in the Smoky Mountains.
Her husband Russell does the cooking, and credits the Marketplace as a special ingredient in the company's red hot start: "Anybody intimidated in approaching or introducing a product shouldn't be because they are looking for what you have to make them money."
The Marketplace has helped the couple stock the shelves with their creations in Albertson's and Smith's stores in Montana and three other states; they can also be found at Town Pump Travel Plazas and in Yellowstone Park.
Lyndi handles administration and marketing, and the names are almost as spicy as the sauces: Road Kill, Gopher Nectar, Wild Thang - and the hottest of the line with a moniker not suitable for broadcast news.
And while others in the industry may be content to marinade for awhile, this couple always seems to be firing up the creative juices.
Their profitable recipe has included hard work with a dash of luck - Russell says one of the best sellers, Grizzly Bourbon, came about by accident: "She started doctoring ingredients in there and I said be sure to write down what you're doing because it may turn out good and that Grizzly Bourbon has turned out to be a fantastic mistake."
But for the Montana Redneck Sauce Company, there's no mistake in the taste of success.
For more information, visit the company's Facebook page.